Target’s Anti-Worker Propaganda Gets a Make-Over

Target’s anti-union video for employees, has gotten a facelift.

The video— which previously drew ridicule for strained and earnest delivery, kitschy and melodramatic graphics, and sub-par production values — appears to have gotten a makeover. The newer video, reviewed by Salon (but which is not being re-posted for legal reasons), echoes or repeats verbatim many of the lines from its predecessor, which Gawker’s Hamilton Nolan posted in 2011 and mocked as “shitty propaganda” with “the production values of an eighth-grade educational film.”

Read the exclusive story at The Salon.

Union Gets New Election At a Target

A federal judge on Monday set aside an unsuccessful unionization election at the Target store in Valley Stream, N.Y., and ordered a new vote, finding that Target managers had intimidated workers and violated federal labor laws. Read more at the New York Times.

Read more at UFCW’s Blog.

Labor judge overturns union election at Target

The National Labor Relations Board has ruled Target violated the numerous federal labor laws in an effort to keep their employees from joining the United Food and Commercial Workers Union Local 1500 last June. The ruling is a victory for all working men and women whose rights have been trampled on countless times by mega-retailers like Target & Walmart.  These retailers act as they are too big and too powerful to be held accountable for their disregard of workers’ rights.

Target is a company where the need for change is blatantly obvious.  The ruling confirms Target had no regard for the law or the civil rights of their employees, poisoning the democratic election process in order to keep their employees at Valley Stream from joining our Union and gaining better working conditions.

The brave workers from Valley Stream withstood flagrant attacks on their civil rights, captive audience meetings, anti-union video brainwashing, threats and scare tactics during last year’s union election.  As one of the largest retail employers in the country, Target could – and should – lead the way in making sure that retail jobs are good jobs—not jobs where core American values and rights are trampled on in order to resist employees from joining together to demand better from their employer.

Target’s actions last June were an injustice to workers’ rights throughout our country along with the one ideology our nation was built on, democracy. Workers have a right to band together and join a union, though retailers like Walmart and Target will do anything too keep them from achieving this through a fair process, including disregarding the very fabric our country was built upon, democracy.

NEW YORK (AP) — An administrative law judge from the National Labor Relations Board has overturned the union election last year at a Target store on New York’s Long Island and ordered a new election citing unfair labor practices. In a 40-page decision issued by Steven Davis, administrative law judge for the NRLB in New York, said Target “engaged in certain unfair labor practices.”  Read more at The Big Story:



Target to temporarily close store in union fight

Media: Target plans to temporarily close the Valley Stream, L.I., store where it has been fighting a union drive. In response, United Food and Commercial Workers Local 1500, which has been organizing the workers for the past year, filed a request Friday for a federal injunction to prevent the closure. Read more at Crain’s New York.

Off Target with Valley Stream Store Closure

Target in Valley Stream will close April 28, 2012 at 10:00 PM purportedly to remodel the store for the sale and storage of fresh groceries.   This Target location was the site of an important campaign last year by employees to seek union representation by our Union, UFCW Local 1500.   Target Corp. has remodeled over 900 stores across the nation since 2009, bringing groceries to the newly remodeled stores.

At face value, the procedure seems ordinary: close the store temporarily and then open back up with a brand new grocery section.  But Valley Stream Target #1262 is far from ordinary.  The store will become the first Target in the country to close for a remodel, a move that will replace and displace all of the store’s employees (only employees in “good standing with the company” were offered job placements or transfers) when the store plans to reopen in November 2012.  Most remodels and renovations take two-three months at most to complete.   Why then, is Target closing the store for seven-months?

In response to our Union’s accusations (and charges filed at the NLRB) claiming its closing is retaliatory, Target argues a store in Portland, Oregon will close for a similar remodeling.   It’s true that store is closing, but for no more than two-months.  Additionally, Target has not filed any WARN notice with the Oregon Department of Labor, meaning employees at the store will have the option to retain their jobs and will not be displaced/replaced.  What makes Target in Valley Stream such a complicated remodel?

It just so happens that following a February 2012 trial, charges of unfair labor practices against Target at Valley Stream are pending before an Administrative Law Judge of the National Labor Relations Board.    The ALJ will determine whether the company violated federal labor laws and intimidated employees during a failed union election last June.  We expect the ALJ to find that Target committed numerous unfair labor practices, which could result in an order for a second, fairer election this year. A result expected to be handed down during the convenient ‘renovation’ period.

Of course, the current workforce will be dispersed and most employees, including union supporters, will not be returned to the store ever.  Therefore, if the closing goes ahead, many current employees and union supporters will be ineligible to vote in a second election.

Target is closing tomorrow, April 28, 2012 for ‘renovations’ and I wish they really intended on renovating their store, but as of April 20, 2012, the company has yet to secure a building permit from the Village of Valley Stream.   As a result, it is unlikely that construction will begin any time soon and almost impossible for the store to reopen on November 11, 2012, as purportedly planned.

To me, it seems the only renovations they’ve been planning, is renovating the courageous employees who came together last year to improve their jobs, families and lives by exercising their constitutionally protected rights.

The employees at Target Valley Stream deserve to be heard.  They are being punished for exercising their constitutional rights.  Sitting back and allowing Target to operate with such indifference for their employees will, as UFCW President Joe Hansen put it,  “further embolden companies like Target and Wal-Mart, who seek to squash worker rights in the pursuit of unfettered control of our economy.”

NLRB alleges Target violated labor laws

Target illegally threatened on a number of occasions to close its store in Valley Stream, L.I., if workers successfully organized a union, according to the National Labor Relations Board. Read more…

World’s Most Ethical Employer?


Once again, Ethisphere, an international think-tank, named Target Corp. one of the World’s Most Ethical Companies in 2011, ’12, ’13!
It seems as if Target receives this award annually no matter what.  We all witnessed how Target acted  when their employees from Valley Stream banded together and demanded more from their company.   Target was federally charged and convicted of violating their workers rights, yet today they find themselves on a list of the world’s most ethical companies.  Target is not even the most ethical company in Valley Stream Long Island, let alone the rest of the world.
Head to hear what Target workers have to say!

Targeting Hispanics: Target’s Multi-Cultural Tips Have Got to Change


Target is getting sued for discrimination by 3 Latino workers. In the case, “Multi-Cultural Tips” on how to Manage Hispanic Employees came out…Here are a few highlights of their tips….

Outraged? Join us and demand Target to change!

Read the story here:

Let’s Talk About Raises

Still don’t believe Target needs Change?



Labor board to file complaint on Target

The National Labor Relations Board will file a complaint against Target Corp. saying the company violated federal labor laws in the run-up to a June 17 unionization vote at its Valley Stream store unless the company agrees to settle the case, a government official said.
Read more…

Target Fires Pro-Union Worker 7-Weeks After Union Election

Aside from a new TV and microwave in a break room, Target Corp. has not changed. Not after a union election that depicted what life was like working for Target. Not after their anti-union video surfaced, illuminating what they really thing of workers banding together in order to better their lives. Read more…